ELLE magazine

ELLE is a lifestyle magazine released each week in France, but monthly worldwide, targeted towards those who love fashion. First published in 1945 in France, we see a release of content containing about fashion and lifestyle around the world. ELLE inspires women to explore and celebrate style in all aspects of their lives. Primarily the target audience is females due to the title translating to “she” or “her” and ages 20-40 who enjoy fashion and creativity.

The aspirer: ELLE is a high fashion magazine, therefore materialistic.

Response and opinions on appearance: it’s a fashion magazine.

Appearance over personality.

Status: Big luxury fashion magazine, most popular.

The Mainstream: so popular, most popular- commonly bought trustworthy fitting in magazine.

June 2020- Florence Pugh cover

Like Bazaar, ELLE also have their masthead behind the model in bold font, the colour of the masthead is dependent on the colour scheme and range of the front cover and main image. Sometimes they use oppositional colours to compliment the page.

Commonly on an ELLE front cover, like many other fashion magazines, it features a celebrity as the model. In this instance it places famous actress Florence Pugh central in a mid shot dressed in a ruffled dress and light, complimentary, natural makeup. The tagline “A Day in the life of a megastar in the making” invites the audience to relate and learn about the actress and her lifestyle- holding a sense of exciting exclusivity to the magazine.

The important factors of the magazine include: fashion, hobbies and experiences, stated by the tagline “what to wear, watch, read and dream of right now.” This introduces an idealised life to the consumers, informing the readers with imperative force what they should be doing for the “perfect summer.”

The page is not only full by the large photo of Florence but also there is plenty of tag lines encouraging the reader why they should read this magazine.

Like a beauty and fashion magazine usually does, Elle prides itself on relating ads. In this case we have a skincare company known for sustainable, organic and natural remedies that are not toxic. 2BeTrue offer a unique, high quality brand with high quality prices.

This advertisement isn’t overwhelming with copy, images nor colour instead keeps a minimalistic all you need simplified attempt.

It identifies the older bracket of the target audience mentioning “age defying” remedies and products whilst also reaching the feminine audience through the statement of “100% women owned.”

The use of the determiner “your” in the advertisement directly addresses the consumers and allows them to build a relationship with the brand as they are encouraged that 2BeTrue has what their skin craves.

As for the youtube channel, Elle has multiple playlists for series such as Ask me anything, waking up with and song association. Each filmed with different celebrities, we find a common recurring theme within magazines youtube channels.

A popular playlist of the channel is Song association, whilst not beauty related, Elle invite celebrities to sing lyrics to a song which matches or includes a word selected.

The video that relates most to the beauty and fashion theme of the magazine would be the get ready with videos.

The selected video follows trans actress, Tommy Dorfman, famous for playing Ryan Shaver in 13 Reasons Why, get ready for the CDFA fashion awards. With high quality cameras and setting, we are invited to get ready with her as she treats us like friends offering jokes throughout the video in a casual manner.