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Gender Representation in lets make love(1960)

Gender Representation in posters: Let’s make love.

 In the build up to 20th century fox’s next musical let’s make love starring Marilyn Monroe and Yves Montand a poster created by Tom Chantrell was released to the public. When looking at gender representation in media this poster stands as a time capsule of a turbulent time for Gender as an issue especially for women as a the time of the films theatrical release in 1960 2nd wave feminism and a sexual revolution where well on their way leaving the old conservative views on women’s role in society behind for newer more liberal ideas.

 

When first analyzing this poster under the lens of gender representation the first visual code that comes to mind from is the illustration of Marilyn Monroe scantily clad in a night gown and fishnets. Depending on how you look at it this could be seen as more liberal and progressive or more conservative and stereotypical. On one cand the thanks to the sexual revolution of that was happening at the time women traditional views on how women should dress were being left behind for more freedom so showing such a scantly clad Monroe here could be seen as representing women as free from older societal values which at the time was very progressive or it could be seen as degrading Monroe and women by extension to their physical appearance which is a very conservative view to hold, this is what I believe is the case as the way the image of Monroe is made the Centre of piece of the poster which does make some sense as she was no doubt the biggest name surrounding the film but to this extent over all other aspects of t



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