Haribo Inner Child and Peep Show

Haribo's "Inner Child" advertisement showcases adults in serious work environments, yet they speak in playful, childlike voices while enjoying Haribo sweets. This unexpected twist creates a funny and lighthearted vibe that brings back feelings of nostalgia and happiness, reminding grown-ups of their younger days. Target Audience: The ad mainly targets adults aged 25-45 who grew up with Haribo and might now have kids of their own. These individuals are juggling adult responsibilities but still cherish moments that take them back to their carefree childhood. 4Cs Model: The advertisement appeals to Mainstreamers, who value security and familiar experiences, and Aspirers, who seek joy, fun, and emotional uplift. Haribo positions itself as a delightful treat that helps adults reconnect with their inner child and relive joyful memories. Lines of Appeal: Happy Families: The ad hints that Haribo sweets can bring joy to families, emphasizing the importance of family connections. Nostalgia/Childhood: The childlike voices stir up strong feelings of nostalgia, transporting viewers back to simpler, carefree times. Humour: The funny contrast of adults behaving like children creates a playful and enjoyable tone, making the advertisement memorable and light-hearted.

Peep Show is a British sitcom celebrated for its dark, satirical humour and distinctive first-person storytelling. It follows two socially awkward friends, Mark and Jeremy, as they navigate the often uncomfortable aspects of life, relationships, and work. The show uses humour to emphasize the ridiculousness of everyday situations, frequently placing the characters in awkward or embarrassing scenarios. Target Audience: Peep Show is aimed at younger adults, particularly those aged 18-35, especially fans of alternative and quirky comedy. The show resonates with university students, young professionals, and those who appreciate satirical humour, as they can relate to the challenges and awkwardness of contemporary life. 4Cs Model: Peep Show appeals to Explorers, who are attracted to unconventional and unique experiences, and Reformers.