Newspaper analysis

The front page of the Daily Mail from June 8, 2017, which was the day of the general election, is packed with strong messages that go beyond just sharing the news. The newspaper combines images, text, layout, and design to encourage readers to back the Conservative Party and its leader at that time, Theresa May. Every element on the page works together to convey a powerful message about who the newspaper thinks should lead the country.

At the top of the page, the Daily Mail logo is displayed in its classic black font. This design gives the newspaper a traditional and serious vibe, reminding readers of history, royalty, and British values. The logo remains unchanged, which helps the paper earn trust and loyalty from its regular audience. By maintaining this classic appearance, the newspaper shows it represents the same values that many of its readers cherish patriotism, order, and British pride.

The prominent headline in the centre of the page reads “LET’S REIGNITE BRITISH SPIRIT.” This phrase is in large capital letters to catch attention and aims to inspire readers. It implies that something significant has been lost and needs to be revived something special about being British. The word “let’s” makes it feel like the newspaper is inviting the reader to join in a collective effort, fostering a sense of unity and teamwork. This type of language makes the paper seem aligned with the reader and encourages them to take action, especially on election day.

The main image on the page features Theresa May smiling and raising her hands in front of supporters who are holding Conservative Party signs. This photo was selected with great care. May appears joyful and self-assured, portraying her as a strong and capable leader. The signs behind her display messages like 'Vote Conservative' and 'A Secure Nation.' These signs are not merely decorative; they help convey the significance of the photo. Together, the image and the headline communicate to the audience that voting Conservative is the best way to restore British pride and strength. This illustrates how a photo and text can collaborate to deliver a clear message. Media theorist Roland Barthes referred to this as 'anchorage' where words assist in shaping the meaning of an image. The layout of the front page is very intentional. The photo and headline dominate the space, making them the first elements the reader notices. At the top, there’s a smaller headline that reads, 'Your tactical voting guide to boost the Tories and Brexit.' This is not impartial reporting; it’s a straightforward message instructing readers on how to vote. The page clearly aims to sway the reader’s choice. The fonts are bold and easy to read, and the colour scheme of blue, black, and white aligns with the Conservative Party’s branding, effectively linking the newspaper’s message to the political party it endorses. The language used on the page is highly emotional and persuasive. One line states, 'Corbyn will tax your work, your garden, your home, and your inheritance.' This sentence repeats the word 'your' four times, making it feel personal to the reader. It’s crafted to in still fear that they might lose something valuable if they choose to vote for Labour. This type of language portrays Jeremy Corbyn as a threat to everyday people. Media theorist Stuart Hall describes this as a 'preferred reading' the newspaper is attempting to guide the audience to interpret the message in a specific way. While some people might question or disagree with this, the newspaper is hoping and expecting most of its readers will agree.

The article aligns with news values. It highlights well-known figures like May and Corbyn, and since it's election day, the topic is very timely. The article also discusses the rivalry between the two leading political parties and how the election results could impact the reader's finances and property. These elements make the story feel significant, relatable, and urgent. These news values clarify why the newspaper decided to feature this story on the front page.