Hunger is a biannual magazine which was launched in November 2011 and provides a new platform for uncompromised self-expression, innovation and discovery.
Cover: Hunger is a photography based magazine produced by renowned photographer Rankin. Features unusual editorial fashion and beauty photography. Like many other mainstream fashion magazines hunger features a celebrity model on the cover to attract people as it is a familiar face for people to relate to. This would widen the demographic as hunger is a more alternative magazine however by including celebrity endorsement in the front cover, it also appeals to a mainstream audience as it holds a sense of security .The simplicity of the cover makes the magazine seem a great deal more exclusive as it doesn’t rely on subheadings to draw in a audience the photography speaks for itself. This cover for example only has four sets of copy: the title of the magazine, Zendaya's name, ”limited edition” and the date.
YouTube platform: Hunger has a limited YouTube presence and the videos that are available are very abstract fitting with the magazines theme. However there are numerous videos on celebrity YouTube platforms featuring the magazine for example Zendaya behind the scenes / interview from the hunger shoot. This videos still very fitting with the overall editorial feel of hunger, however it has the mainstream element of Zendayas personal life intertwined making it interesting and accessible for all. It again adds another audience type too the magazine as it is promoted through a a- list celebrities social media. It also appeals to photography fans and people who may enjoy hunger for the photography side rather than the celebrity as it shows what the behind the scenes of a editorial shoot looks like.
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