Hello magazine’s focus is on Royal and celebrity gossip as well as ‘exclusives’. They pride themselves on their ‘accurate and positive’ reporting. Furthermore, they have ‘A-list’ styling tips and recommendations. Their audience is predominately women in the mid 30s and above, but there is still an audience of people in their twenties. Also, their social grade is mostly C1 or above and are likely to have children. This means the audience type is likely to be mainstreamers (Young and Rubicam’s 4Cs) as they are domestic.
The most valued story seems to be ‘Kate’s baby mission’ because the copy and photograph are the largest – showing importance. This is suggesting they find Royal news the most important overall as the celebrity news is pushed to the sides of the front cover.
The masthead is a bold red which catches the audience’s attention. The layout of the Magazine is very busy and colourful. This suggests they may want to fit many stories in one magazine, so their audience is more likely to find someone they know. This will benefit them as they can
The stories on the front page feature many couples which caters to their audience who are likely to have family. These people would like to read about celebrity families and possibly could relate to some stories, for example, ‘Sarah Jane Mee how daughter Rae is lighting up her life’.
Website: https://www.hellomagazine.com/
The website shows what this magazine value as their have sections for celebrities and royalty. In the royalty section, they have a category for each member of royalty, this shows how much they value stories on them.
The white background gives it a simple look which contrasts the cover of the magazine which is very busy. The advert for Pandora with the pink background caters to the female audience. Their audience is older which means they are likely to have incomes and can buy this product.
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