This magazine’s main focus is helping their audience become fit and healthy. Their target audience is ‘modern’ men who are interested in keeping fit and gaining advice on nutrition, training and exercise.This magazine is for men who already work out or men who are just beginning – so their audience is not limited.
The masthead’s colour is red which has connotations of strength and power. This colour is likely to attract the audience’s attention because it seems like this magazine is taking this seriously and are bold and confident.
The yellow with black and red writing on top is similar to a road or danger sign. This suggests this magazine feels they are important and worth reading. The copy, ‘guy’s guide’ is alliteration, which will stick in the audience’s mind more and they are more likely to buy or remember it.
The photograph is of American cross fit athlete, Mat Fraser. This makes the magazine more trustworthy as they have a trained professional as a feature on the front cover. Also, this photograph could be what they see the ideal body type to be. Additionally, the mention of British athlete Ross Edgley is further gaining the trust of the audience as he seems knowledgeable on the topic
Apart from being a fitness magazine, they are also showing how they feel mental health is important. The ‘meditation masterclass’ is something I would not usually expect from a men’s magazine. This is depicting how they are not just putting this content out there for help on physical exercise, but for the mental well-being of their audience.
MEN’S FITNESS WEBSITE: https://mensfitness.co.uk/
This website sticks to the bold red colours showing their importance for power and strength. Also, the advert for health coaches shows how they value healthy living. In addition to this, the section called ‘mental health’ further contributes to the idea that this magazine is for overall health rather than ideal bodies and muscle.
The latest articles show how they are thinking of the situations their audience are in. This suggests they are thoughtful about the hard times and the wellbeing of their audience.
The fact they are putting out guides during a pandemic shows how they are trying to change their content so it will still be meaningful to the audience even if they can’t physically go to the gym.
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