The National Geographic magazine is a magazine which revolves around the world as a whole. - ‘a truly breathtaking glimpse into the wild and wonderful nature of the world around us’. The audience of this magazine is predominately male, but still has a large female audience.
The cover of this magazine is very high quality and professional. The main photograph shows a real-life situation which fits with the magazine’s theme of showing the world. This is a shot that not many people will see in real-life, or even be aware that it happens. Furthermore, it is very dramatic – something the National Geographic are known for.
The fonts are professional and serious – most likely to reflect the educational topics in the magazine.. Every cover of the National Geographic has a yellow border which is iconic to the brand.
The copy, ‘a world on the move’ suggests to the audience that this magazine is about the complex nature of the world and how there is always something happening – even if you don’t know it. The font and colour gives it somewhat of a cinematic feel. This could be to show how seriously they are taking it; they are spending a lot of time on it, like you would a film. Also, the subtitle suggests how real and deep this magazine is going. For example, ‘seas rise, crops wither, wars erupt’ depicts that no problem in humanity will not be covered by this magazine. Their focus is definitely on informing their readers about nature and the world as it stands.
Website: https://www.nationalgeographic.com/magazine/
The website has the same colour scheme as the magazine – black and yellow – as this important for brand recognition. The background is mainly black and there isn’t much colour overall. This keeps the website looking neat and formal; a website would only be very colourful if they are discussing less serious topics or are possibly for children.
The ‘Today’s Pick’ section of the website shows what the National Geographic think is important. One of the top picks is a COVID-19 article which is something that is affecting most of the world - sticking with their theme of informing people about the world.
Again, all the photographs are dramatic and high quality. This could infer that this magazine wants to maintain the impression that they are professional and worth buying. Having great photographs on a magazine and magazine can lead the audience to believe the information they are putting out there because they seem more trustworthy and professional.
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