Red magazine is written for confident women (in their mid-twenties to upwards of their forties) who lead busy lives, careers and homes. It is a lifestyle magazine that brings you ‘the very best in life and style’. This magazine aims to inspire and motivate their audience and show them glamour. They have interviews from successful and recognisable women e.g. Holly Willoughby. They describe these women as ‘at the top of their game’ and aim to target their audience with style tips and beauty recommendations from these people.
The cover is fairly simple as it has white and black writing on a photograph. The photograph is of Holly Willoughby – who is a very recognisable figure in Britain. This will appeal to their target audience as they are likely to be very familiar with Holly and would possibly want to be like her. Also, the photograph is very warm toned which gives a homely, welcoming feeling. This is appealing to their audience because it is very idyllic scene for women with a family.
The masthead is very bold and simple.
The red is also a very warm colour, it may be used to welcome readers or to get their attention as red is very eye-catching. The font is loose and less serious – a magazine which covers more serious topics may use a sharp font. This suggests to the reader that this magazine is for carefree times (this can be reinforced by the photograph of Holly Willoughby where she is looking quite carefree also).
The ‘Easy Summer Style Buys’ immediately tells the reader what type of magazine this is. As this the largest copy, it suggests that this magazine values that content. The word, ‘easy’ fits with theme of this magazine being carefree and welcoming to their audience.
RED MAGAZINE WEBSITE:
This magazine has a website which displays similar content to the magazine its self.
The sections at the top of the website show what Red prioritises. As this is a lifestyle magazine targeted at women, it is expected for it to have ‘fashion’ and ‘beauty’ tabs.
Their ‘latest news’ consists of mostly style and celebrities - ‘J Lo and Kate Middleton.’ ‘best white shirt dresses’ - which shows how they find celebrity fashion important.
The layout of the website is simple and neat. The all white background with red boxed headings keeps with the magazine as it still uses the red to catch your eye.
The ‘watch to watch’ section includes an article about the best books to read. The photograph used is of a woman who is laying by a river while reading a book. This suggests that this magazine values relaxation and ease. Living stylishly and easily is what this magazine wants its audience to feel is important.
Comments