'PlantBased' is vegan lifestyle/recipe magazine, that retails at £4.99 an issue. (monthly issues)
Their website states that their magazine contains vegan recipes that are, 'easy to follow, simple to cook'. They cater for every lifestyle, from people who want to reduce their meat intake or those who are vegan curious. The magazine is all-inclusive, in the fact that they target a large audience. Their website also states that you can make, 'vegan food like you've never seen it before' which targets the explorer, who seeks out to discover new sensations.
It is published by Prime Impact Events and Media Ltd, who also publish Vegan Life, Vegan Trade Journal and PlantBased Daily Recipe. Their website says that they, 'cover subjects that are as healthy for the planet as they are for our readers and visitors'.
The issue pictured above from August 2018 has a very mainstream front cover. The page is packed full of information to entice readers in- very typical of a mainstream magazine. Colours are bright and all of the elements form around the main image.
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