Allure magazine is an American magazine focused on beauty. It was founded in 1991 by Linda Wells and is published by Conde Nast in New York City; it comes out monthly. A signature feature of the magazine is the iconic and annual Best of Beauty awards. Allure is also renowned for it's frequent discussions and reports on controversial health issues, despite being a focused mainly fashion.
Allure's mission is to explore and celebrate beauty and fashion with objectivity, subjecting fashion to a larger culture and examining it closely. From the Young and Rubicam's 4C model, Aspirers would be most likely to read this magazine as they follow trends and stay up to date with all the latest news.
Despite is well-known reputation, Allure can be be viewed as a casual magazine due to the font in which the title is in, perhaps making it seem more welcoming than something such as Vogue. It's not overly sophisticated, but still is extremely recognisable to a reader as a high-end fashion brand. The masthead states that Allure is "The Beauty Expert", adding a sense of reliability to a reader, as Allure seems to know best when it comes to topics such as fashion. In my particular example, the model taking up most of the cover is Lili Reinhart who is most recognisable for her character on Netflix's original "Riverdale." This connotates with the idea that Allure is focusing on an audience of young adults, with her gaze looking directly into the camera to empower her. Coverlines on this publication of the magazine include "Money & Beauty - How to Shop Smart" which suggests that Allure is business-driven and wants to encourage it's readers to become both beautiful and successful.
The website for Allure magazine is most celebrity based, with several different published articles including extremely famous names such as Zendaya, but has articles focused on beauty tips from the magazines monthly publication. Many of these articles have cover images of celebrities such as Rihanna, Elizabeth Olsen, and Cara Delevingne. This tactic of using celebrities to promote products and beauty tips shows that Allure's reputation is esteemed enough for the viewers to want to make purchases from the website or magazine.
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