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Writer's pictureNick Saward

Mens Health Magazine Research

Men's Health Magazine is a comprehensive and dynamic resource designed to empower men to lead healthier, more fulfilling lives. Covering a wide range of topics, from fitness and nutrition to mental well-being and lifestyle, the magazine offers expert advice, practical tips, and inspirational stories. Its target audience would presumably be a part of the mainstream aspirer in the 4C’s audience groups as it means that they can discover effective workout routines, learn about balanced nutrition, explore strategies for managing stress, and stay updated on the latest trends in fashion, grooming, and technology in order to achieve their desired physique. Men's Health Magazine serves as a trusted companion, guiding men on a journey towards improved physical, mental, and emotional well-being, ultimately helping them achieve their full potential and live life to the fullest. Men’s Health is published monthly and provides useful tips on how men can achieve the body of their dreams.

This cover highlights all the ideologies that Men’s Health promotes, as it clearly aims to empower men to lead healthier lifestyles. The use of the model John Cena as a recognizable face who is known for his athleticism and physique would make the reader aspire to look like him and lead a healthier lifestyle. Furthermore, one of the many headlines is “Transform Your Body.” Reinforcing the ideologies that the paper promotes. The use of the large size of the text and its being in bold makes it stand out to viewers who would aspire to have a body like John Cena’s. Moreover, the cover also uses weird headlines that you would not expect to see on a men’s health cover specifically “The Sex Robots Are Coming!”, which would intrigue viewers and would make them want to read further.


The Men’s Health online website employs many different techniques to maintain readership. The online website offers a lot in terms of content variety, as it features a diverse range of content, including articles, videos, and interactive tools, covering topics such as fitness, nutrition, mental health, relationships, grooming, style, and lifestyle advice from fitness experts in return receiving expert advice. However, these are not the only people who are featured on the men’s health website, as the website often features male celebrities such as The Rock and Arnold Schwarzenegger who both have a lot of influence over the men’s health industry. Although, the website also shows other well-known male celebrities such as Busta Rhymes, 50 Cent, and Method Man, whom men of the expected age of the target audience would look up to and aspire to be look like. Furthermore, the website also covers general news such as “Only Murders in the Building schedule” and “TMNT: Mutant Mayhem gets a sequel and TV spinoff. However, it may seem that most of the stories are aimed towards men there are some that would presumably be targeted at women, such as the headline “40 unique and thoughtful gifts that he won’t return”, this headline would be targeted towards women who are looking to receive advice on what to buy for a man.

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