Rocksound is an alternative music magazine which has recently began to feature more mainstream artists (such as 5 seconds of summer). Its target audience is both male and female, and primarily between the ages of 14 - 25. Whilst it used to have a more niche audience, the past few years have seen it become somewhat of a mainstream magazine.
The layout of the copy both on the cover and inside the magazine is fairly hectic, with images being surrounded in copy and other, smaller images. This is something I would avoid in my magazine due to the fact that it makes it difficult for the reader to focus on one thing, and it can become quite overwhelming with information. Something which I may look at including in my magazine is the fact that Rocksound will (sometimes) give away free things such as posters, CDs and t-shirts. This may be an appeal to my target audience as it would make them feel as if they were getting more for their money, yet could take away from the high end feel that I was hoping to achieve.
The website includes a live updates on celebrities, as a means by which to report stories as they happen. This keeps the audience engaged due to the fact that it shows how the magazine is both current, and about more than just music; it keeps the audience up to date on the lives of the people they look up to. If I were to do a website, this is something that I would consider doing due to the fact that it is a big appeal for the audience.
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