Semiotic analysis

The article trivialises politics by labelling Joke candidate count binface the most sane politician in the UK, whilst this shows the comedic spin the Daily Star is expected to place on its news stories, especially it headliner, it also reflects a disillusionment with British politics as many may actually unironically agree with the message reflected by the record low voter turnout in the 2024 uk general election. Count Binfaces pledges are listed adding to the semi-serious suggestion that he should win the election, these pledges whilst petty and hyper-specific can be argued that they are practice and make sense. Vote Binface is presented in the largest text on the page along with a seal of approval from the star, this for one suggests that the star is a meaningful political endorsement , whilst also stating that the audience understands the joke and making such a nonsensical satirical statement won’t tank the reputation of the paper. It also shows that the paper refuses to use its leverage to endorse a serious candidate unlike the sun which has majorly affected previous elections such as Tony Blair. Linking the newspapers website shows how many news sources have become cross media and utilises internet integration in the advent of its rise. The William Hill voucher shows that the paper doesn’t feel any moral obligation to not promote gambling due to its ethical concerns and If anything promotes and encourages it. However it does place an age limit on the gambling showing that the paper draws the line at child gambling. The emphasis on free rewards for purchasing the paper makes an effort to convey that what you are getting is extra and is supposed of be from the kindness of those who run the paper rather than what is included with the price of the paper. It also shows that the audience has a perceived value for deals and may be poorer or working class as someone who is upper clas may have less incentive to seek out deals worth a couple of pounds. Labelling Count Binfaces plan as to save Britain shows how their is a collective idea that Britain is failing and broken, saying he is the most sane and honest out there, shows a distrust of politicians and the genuineness of their beliefs and promises. The euros footie pullout shows that the paper and audience find sports of great importance, especially the euros, same can be said surrounding the Ascot horse race. The endorsement of the ascot horse race also goes into the William Hill sponsorship, which for one, shows the paper willingness to use its prominence to advertise for other companies in return for money, but it also shows how it connects its sponsorships with other aspects of the paper in order to maximise efficiency and profit , as the William hill free shop bet is also valid on all racing including escot. The multiple advertisements for horse racing again shows that the paper view no moral objections to promoting a sport which some would regard animal cruelty due to the injuries sustained by horses harmed during the race.

The other news story of El Jaws is another example of the stars comedic efforts when it comes to reporting on serious stories. It uses the shared conceptual roadmap and stereotypes of the Spanish language to make a pun. The story also reveals that the paper may be picked up and read globally or at least within the EU as sharks on the coast of Spain wouldn’t affect the average British person however it may reveal that readers of the Daily Star have an interest in foreign affairs. The font for the Daily Star is also Non-Serif, which highlights the papers informal nature and laidback non-serious tone. The name Daily Star

For one draws attention to the daily publication of the paper but also creates a comparison to the sun newspaper.