The masthead 'The Daily Telegraph' connotes 'britishness' and royalty. 'Telegraph' is normally associated with a form of delivering messages to one another in the late 1800's and early 1900's as newspapers were emerging. This suggests that they deliver messages quickly and are reliable, just how telegraphs have been viewed in history. The font is very traditional and is reminiscent of an 1800's newspaper itself. Therefore, its longevity is reinforced through the font alone. The font suggests that they are a highly formal newspaper, creating a more distant connection with the reader compared to other mastheads used in the industry that use a more personal mode of address. (The Guardian)
The language used is very formal as is expected of a newspaper with a very formal headline. It suggests that the reader needs to have a fairly high level of education to understand it in its entirety. For example, in the article surrounding James Cameron being drawn into 'fraud probe', it discusses an investigation that was launched into a 'tycoon' and how the 'SFO handle these situations. The paper also uses other various devices, one being statistics and quotations from prominent people of the articles. For example, it displays the COVID vaccine dosage percentages. The lack of extreme headlines, usually seen in tabloids, means that the readers are entitled to make their own mind up on how they view the paper.
The page is very busy yet does not feel cluttered. Instead, it is compact and feels organised. The image is just right of centre, with all information surrounding in small print; this is what instantly attracts the reader. Notably, the main headline is not associated with the image suggesting that no one story is more important than another. The paper spreads information with a formal tone, with no exaggerated phrases/ imagery or sudden bombardments of information.
There are various different news values demonstrated in the selection of stories for the front page, this ensures that there are a number of appeals to a potential reader without the sensationalism that a tabloid would have. Firstly, the recency of the main stories refer to events that have just happened in the World. Interestingly, the proximity and closeness of these stories, relating to UK, suggests they rely on giving what they deem as meaningful and relatable stories to their close-by audience. The 'World' subheadings of the front page suggest a running continuity as it references previous events and seems somewhat incomprehensible with no prior knowledge of context. As for the Jamie Vardy interview, there is an element of personality as it is not only a sports story but a human interest story of tragedy. The tragedy sparks negativity as a value alongside other stories about the royal family and the negative upheaval involved at the time.
The agendas being set for the newspaper is that politics and current world affairs are more important than celebrity gossip usually seen in red top tabloids. Also, that long form journalism is vital in reporting of their news.
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