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Writer's pictureNick Saward

Thomas - Magazine Research #10 - Good Housekeeping


Magazine:

Good Housekeeping

Publisher:

Hearst Magazine

Genre:

Women/Lifestyle

Genre Conventions:

This April 2017 edition of Good Housekeeping uses typical taglines of a magazine of this type with it using numbers and buzzwords like 'fun' 'trends' and 'looks' when describing different products and beauty products. It also uses a celebrity (Oprah) so people will be instantly be drawn to the magazine due it being a familiar face. Also, includes tips on self-improvement on fashion and physical and mental health which are common place in lifestyle magazines like these.

Settings/Locations:

No distinct location. Just a plain background as to not draw away from Oprah.

Representations:

No distinct representations.

Media Language:

Is not many images on the front cover with Oprah taking up the majority of the cover showing that she is the centre of attention and is the biggest focus. Having a celebrity on the cover also gives it a seal of quality. Shows her smiling and happy to seem more relatable. Also, uses personal pronouns on the cover when it says things like '55 buys to wake up YOUR wardrobe' pr 'Make this the year YOU tame YOUR garden' so that it is talking directly to the reader and makes it feel more personal. Taglines are used to inform the reader of the contents of the magazine.

Appeals to the target audience:

Has a well known celebrity who may people know about so will be intrigued about what information there is about her in the magazine. Furthermore, the readers reading this magazine may feel as though they are able to stay relevant due to reading it.

Website - https://www.goodhousekeeping.com/uk/

The Good Housekeeping website has a simple layout and is easy to navigate with it several topics to choose from including food, reviews, fashion, health and house & home. There are also links to all of there social media pages so readers can keep up to date with them that way and join in the conversation. It features a range of different articles to choose from. It uses the simple black and white colour scheme like many other of the magazine websites however the banner for the site uses autumn leaves so it most likely changes this depending on the season.

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