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Writer's pictureNick Saward

Thomas - Magazine Research #12 - BAZAAR



Magazine:

Harper's BAZAAR

Publisher:

Hearst Magazines

Genre:

Fashion

Genre Conventions:

Harper's Bazaar shows many of the conventions you would expect of a magazine of this genre. It is more similar to the Vogue type magazines with it using less taglines and less clickbait like headlines and mainly focuses on one subject. It uses a close up shot of Jennifer Lawrence, a celebrity to make the reader pay attention as they will likely recognise her due to here celebrity status. Having 'EXCLUSIVE' on the cover makes the audience feel as though they are getting the latest gossip and are up to date.

Settings/Locations:

There is no location or setting with it just being a plain background to not draw attention away from Jennifer Lawrence.

Representations:

No distinct representations.

Media Language:

Taglines are used to inform the reader of the contents of the magazine. Jennifer Lawrence is the only person featured on the entire cover and having her take up the majority of the cover shows that she is the centre of attention and is the biggest focus. Having a celebrity on the cover also gives it a seal of quality as though that the fact that she is part of it having had a photoshoot and interview with them. The cover isn't cluttered and the fact that the only thing it says about her is her name and nothing else shows that nothing else is needed to be said as everyone already knows who she is and how successful she is.

Appeals to the target audience:

Jennifer Lawrence is part of the demographic of the target audience of the magazine and the audience may feel s though they may be able to relate to her in some way due to them likely being similar ages. Also, the readers reading this magazine may feel as though they are able to stay relevant due to reading it and being able to get the latest celebrity news and info and up to date fashion trends.

Website - https://www.harpersbazaar.com/uk/

The website for Harper's BAZAAR has a simple layout and is easy to navigate with it several topics to choose from including fashion, beauty, culture, brides and travel. There are also links to all of there social media pages when you hover over the follow button so readers can keep up to date with them that way and join in the conversation. It features a range of different articles to choose from. It uses a grey colour scheme and the banner is shown in front of green tree leaves to make the website more eye catching.

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