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Writer's pictureNick Saward

Thomas - Magazine Research #14 - Red


Magazine:

Red

Publisher:

Hearst Magazines

Genre:

Lifestyle/Fashion

Genre Conventions:

This edition of Red magazine shows many of the conventions you would expect of a magazine of this genre. Taglines are used like the other magazines with the use of alliteration in taglines like 'Cool and classic' and 'Folksy florals' and also adjectives like 'dreamy' and 'cool'. Uses Kylie Minogue to make the reader more likely to read/buy it as they'll be interested to know what she has to say on marriage and why she thinks what she thinks. This is an enigma code alongside the other taglines such as 'Ricky Martin on fatherhood' as the audience will be intrigued to know more.

Settings/Locations:

Seems as though she is sitting against a normal wall and floor, maybe to make her more relatable as it is set in a more domestic setting.

Representations:

Could say that marriage is represented and that it is shown in a more negative light with Kylie saying marriage isn't for her and also Amanda Abbington discussing divorce.

Media Language:

Uses personal pronouns to make it seem as though they are talking directly to the reader and addressing them directly for example when it says 'YOUR summer dress edit' or '7 ways to improve your sex life'. These make the readers feel more involved.. Taglines are used to inform the reader of the contents of the magazine. Kylie is the only celebrity featured on this cover and the only image overall, having her take up the majority of the cover shows that she is the centre of attention and is the main focus of this issue. Having a celebrity on the cover, in this case Kylie Minogue also gives it a seal of quality as though that the fact that she is part of it having had a photoshoot and interview with the magazine.

Appeals to the target audience:

Some readers reading this magazine may feel as though they are able to stay relevant due to reading it and as though that it can improve their lives and they can use it as a guide for life.

Website - https://www.redonline.co.uk/

The website for Red magazine has a simple layout and is easy to navigate with it several topics to choose from including fashion, beauty, self, talking point and food. There are also links to all of there social media pages, when hovering over the follow button like some of the other websites likely due to many of them being published by Hearst, so readers can keep up to date with them that way and join in the conversation. It features a range of different articles to choose from. It uses the simple black and white colour scheme like many other of the magazine websites however the banner for the site features the logo over the image of some sort of high street.

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