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Writer's pictureNick Saward

Thomas - Magazine Research #8 - Cosmopolitan




Magazine:

Cosmopolitan

Publisher:

Hearst Communications

Genre:

Fashion/Female

Genre Conventions:

Both editions include many of the genre conventions you would expect of a magazine of this type. It includes typical headlines that you would expect of a magazine of this genre with clickbait headlines like 'WE ALL TRUSTED HIM...' and 'What cosmetic doctors do to their own faces'. These headlines intrigue the reader and will make them want to buy/read the magazine to find out more. They both use a celebrity on the front cover as it is someone that they recognise and know and are familiar with. This way people may buy it as they'll be intrigued to find out more about this person. Also, people will be drawn to the magazine when they see it on the shelf as it is someone that they likely recognise so it will stand out more amongst the other magazines.

Settings/Locations:

No distinct setting. Just a grey background which goes with the colour scheme of Michelle Keegan's outfit.

Representations:

No distinct representations.

Media Language:

Alliteration is used when it says heroin-high flyers', this emphasises the headline and makes it stand out more. One of the other taglines says 'How a shop girl from Salford went global' makes it seem as though she is just 'the girl next door' or just your average person and tries to humanise and make the celebrity more relatable to the audience.

Appeals to the target audience:

The celebrity featured on the front cover (Michelle Keegan) is in the same age bracket as the target audience so they may be able to see a part of themselves in her.

Website - https://www.cosmopolitan.com/uk/

The cosmopolitan website is very similar to other lifestyle and fashion magazine websites. It has categories such as Celebs, Love, Beauty, Fashion and Body, categories which are also seen on other sites of the same genre. However, though the website still has a black and white colour scheme it has a more colourful banner making it stand out against the other sites and makes the website look a lot more attractive.


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