David Guantlett suggested that the media offers us a more diverse range of stars, icons and characters from whom we may pick and mix ideas from. As the Zoella brand increases, more posts are being written by team Zoella and other guest writers, more voices with different experiences add to the blog and demonstrates different ideologies in which an audience can pick and mix their ideas from. Some posts such as the BLM resources post and guest writer discussing upskirting may be seen as more progressive as it's shown support of movement and issues that affect marginalized groups which therefore allows various groups in society to pick and mix different ideas from the blogs.
However, people of colour or LGBTQ groups may be less able to use these blogs to pick and mix ideas from as there is a lack of diversity that extends to sexuality as well and the blog is quite whitewashed with very little diversity of ethnicity. The dominant consistent voice is that of a white woman.
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