In 2017, Audi released a commercial starring Tom Holland as the MCU's newest take on the classic character of Spider-Man. The ad was released as promo material for the movie 'Spider-Man Homecoming' releasing that Summer. The MCU in general has a close relationship with Audi, with many of their cars being used in movies, even including a not-yet released electric concept in Endgame. This sponsorship deal will establish something that Marvel fans can recognise when they shop for a car. This will also appeal to an aspirer audience as if they see a superhero like Iron-Man or Spider-Man driving an Audi, it will establish Audi as a sign of success and aspiration in their heads and they'll think something along the lines of "Superheroes drive Audis, I'll be like them if I drive one too". The car becomes a status symbol to show that you own a car a superhero would drive. The ad also has mainstream appeals as it utilises the immense success of the MCU to its benefit. The MCU has a huge audience, a lot of which view it as almost like a 'comfort food' kind of movie. It's safe and enjoyable for many, which gives it the mainstream status
In the First World War in 1914, something happened that would never happen again to this date in any conflict. Both sides came together on No Man's Land and played football and sang Christmas Carols due to it being Christmas Day. Sainsbury's uses this rare and amazing spectacle in human history to its advantage for its 1914 Christmas advert. The advert creates a sense of warmth and togetherness, showing that even two brutally conflicting sides can come together on Christmas, while also being respectful and keeping the Sainsbury's branding relatively subtle, saving it until the reveal at the end of the ad where the two soldiers who have been the main focus see the gifts given to each other. The idea of the Christmas ad is something that excites many people during October and November as they gather in anticipation to see how John Lewis will make them cry this year or Kevin the Carrot's latest antics from Aldi. In this aspect, 1914 also appeal to a mainstream audience as it creates the warm and comforting feeling of the Yuletide season. It could also have a potential explorer appeal as it demonstrates a historical event that not all may know about.
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