This is a 2019 summer edition of the magazine ‘man’ described as ‘everything you’ll ever need to be a man’.
Demographic profile -
The demographic outlook on the target audience of this advertisement can be defined quite easily as a ‘stereotypical man’. The magazine is quite literally called ‘MAN’ in big bold letters and has a bold, yet basic color palate and structure which is quite stereotypical of men's media. It also features three very influential boxers in the magazine, and arguably the most influential, Anthony Joshua, on the front cover. Not only are all three of these boxers men but boxing in itself is commonly placed as a ‘mans’ or ‘manly’ sport, further evidencing its appeal to men. It also features a range of different hobbies like working out, cars, tech and fashion trends, evidenced from the text on the cover, showing that it isn't biased to specific hobbies and that most men can enjoy it. A regular possibly mid 20’s to late 30’s man. The magazine itself is free as to give all men easy access to it, meaning that it does not seem to target men of a specific class or job.
Psychographic profile -
The target audience of this poster could be identified as appealing to an aspirer. The text around and talks about the new and cool tech, trends for summer, and interviews from influential people like Charlie Edwards and joe Hughes. The aspirer feels Asif it must be attractive to others through what they see as superficial rather than serving their own self-interest. Therefore, the aspirer will be attracted to this magazine because of the names and the status’ associated with them, Aswell as the trends and whatever seems ‘cool’ at that point in time. The trends the magazine will provide the aspirer with ammunition to change others perception of them, and therefore change their overall status. This post could also appeal to the succeeder. In relevance to their slogan ‘everything you’ll ever need to be a man’ This magazine has a strong element of self-improvement within it. Featuring an image of Anthony Joshua front an centre, and incredibly successful physically fit man, the succeeder will find this magazine attractive because they want to seek out the best of the best. Because the succeeder is so goal-orientated this magazine can provide them with new goals to achieve to be ‘the best of the best’ or even give them tips on how to achieve an already present goal they may have. This could also appeal towards the mainstream, in similar ways as it does the aspirer. The mainstream finds their security within the big names they are familiar with, such as Anthony Joshua, and build trust upon them. They will respond positively to being told trends and what's new and hip, as they will simply follow the large crowd of ‘others’ and seek out whatever is known and trusted by others. Blumer and Katz’ Uses and gratifications model may also be applicable in identifying the target audience through psychographic profiling. This magazine fulfils the audiences need for social interaction. The magazine features three incredibly popular and influential professional boxers, as well as popular summer trends and new and innovative tech. The audience will 100% talk about this magazine to those of a similar audience and use it to socialize rather than use it to entertain themselves.
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