Demographic profile:
Age: 12-60 - Due to the darker colour palette of the poster, combined with the body language of the Beast, viewers will be able to make the distinction between other Disney films that this one will be more scary or intense as it contrasts to brighter and more vibrant Disney film posters and therefore for more older audiences.
Gender: women – Stereotypically, women are more likely to consume media that relates to romance and drama, therefore the mise-en-scene in the poster such as the rose that Belle is holding which usually symbolises love draws a more female audience in. The dark and mysterious atmosphere of the poster also connotes drama and potential suspense within the film which a female audience is more likely to want to watch.
Interests in soaps, romance films, drama, potentially Emma Watson fan. This is due to the fact that the positioning of the main characters facing away from each other whilst Belle holds a rose is a stereotypical convention and formula of romance film posters which is easily recognisable.
Psychographic profile:
The poster aims to reach the mainstreamer as the reference to the original and well-known beauty and the beast film/tale can be recognised by the mainstreamer as it is created by Disney (one of the most powerful and highly established brands which is additionally known as a family oriented brand) and may find comfort in the familiar as their core need in life is for security which they know will be met by Disney. The mainstreamer may also be intrigued by the different approach shown in the poster as it has a more mysterious atmosphere such as the darker background which contrasts Disney's usual posters or adverts. Additionally as of this, the lines of appeals met by the film poster include dreams and fantasy, successful romance and love and beautiful women and can meet the need for aesthetic sensations as the poster overall depicts a more fantastical setting with smaller details such as a castle in the far background. This is also due to connotations of the rose held by Emma Watson playing Belle as she is well known throughout the media to be conventionally beautiful and the rose subconsciously creates ideas of love for the audience.
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