Conventions of a Music Video.

Conventions of a performance video...

this video is used to create a star persona, it does this by having main focus

on the artist thought the video. in order to do this the artist mainly addresses the audience, this makes the video more intimate. the artist uses lip-syncing throughout the video to give the impression it is a live video which helps the artist portray the persona that he is trying to give across to the audience, as well as this, it creates intimacy between the audience and the artist.

Conventions of a narrative video...

Even though this music video is not purposely a narrative video, which tells a certain story, the artist describes his life though the music, however, this is more portrayed in the lyrics rather than the visuals. The video does however continuously reinforce the high status of the characters in the video. The camera is used expressionistically to involve the audience and to represent the characters in this way.

The video features a large group of black males. parts of the video reinforce stereotypes that revolve around black males and their behaviour , however, this video also fights certain stereotypes. the final clip of the video uses the original studio audio to reinforce the visuals of the characters in the video enjoying themselves, uniting and having fun while dancing.