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Writer's pictureNick Saward

Glamour magazine


The target audience for this magazine poster would be aimed at 18 to 30 year old women with a relatively high income who have interests in the reality tv world and enjoy things like fashion and gossip. This target audience is linked to the mainstreamers because they respond to big established brands and familiarity. They also fit into the aspirers aspect because they are typically materialistic people who are driven by others perceptions of them rather than by their own values.

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