Demographic profile:
Age ~ 16-60 I feel that this would be the age category targeted by this media product as these are the ages when people are consumed by fashion and latest trends and interested in learning more about it.
Gender ~ any This media product is specifically aimed at all genders as it has a modern-day approach that accommodates everyone, Vogue is well-known for their bold looks that support powerful ideologies.
Other media they would consume ~ beauty, fashion, pop culture The consumer of this product would typically withhold an interest in trends fashion, and even a particular interest in the artist features.
Family situation ~ any This product does not reflect on any person’s family situation.
Income ~ steady This product is known for advertising high end products.
Psychographic profile:
Attitudes ~
Positive and open-minded attitude and accepting towards Harry Styles and also movements within the fashion world.
Interests ~
Interested in fashion and upcoming trends, might also have an interest in Harry Styles and his fashion choices.
The preferred audience for this media product is certainly those who have an interest in fashion, pop-culture and upcoming trends. This is reflected in the use of the main feature of Harry Styles who has an infamous fashion sense and is well-known for breaking gender norms and creating new popular trends. To accompany the idea that Harry Styles is prominent in the fashion industry, he is pictures wearing an all pink ballet tutu to express his role in breaking boundaries, standards and gender norms.
It is an unusual sight to see a male cover of a fashion magazine, this reflects the postmodern attitudes that Vogue promotes and entices their desired audience to accompany this mindset as well.
Comments