The Big Issue prides itself on providing a fair and balanced representation of social groups. Their main topic is that of homelessness and poverty, but do they stereotype in order to get attention? Stuart Hall's theory that stereotyping reduces people to certain characteristics can be seen as the homeless are seen as being victims of something. We can see this in the "Moving On" article.
This article is all about success stories of The Big Issue vendors. They focus a lot on personal experience and first-hand stories. They all describe their time being homeless acting as though they were victims in need of saving, a common stereotype of the homeless population. Homeless help organizations are always stereotyped as being heroes and pride themself in "helping the helpless".
However Stuart Hall, may have looked at this is in an anti-stereotype way as one past vendor wrote "I could've been a victim" showing she voluntarily went to change herself not being saved she views the vendors as "the hero in the story" which shows them as they are, normal people with real jobs and lives as seen by the job titles below their names.