The Commitments was released on the 4th October 1991 and centres around the band's (of which the film is named after) ups and downs of starting and trying to maintain a music career in the world of working-class Dublin.
The target audience for this film could be tailored towards both young adults or middle-aged, working class females and males as both genders and age demographics are represented within the poster - although the male characters do out-weight the female's. The seemingly wild and loud positioning of the cast could be suggesting, and somewhat stereotyping, a working-class audience theme of the film and could therefore appeal to that social class as they may relate to some aspects such as clothing for example. This is all dependant on our own situated culture and could also link the personal identity of the User's and gratification model as someone may watch this coming from a similar background and take some of the ideologies into their own lives.
By looking at the advert, we can assume that some ideologies of the film may be to do with success, friendship and maybe even the message of living life loud and free as the characters seem to be doing.
Some audiences may take this as a social interaction as not only something to talk about with friends but as also as a piece of work which may bring up the issues of poor conditions for middle-class Dublin and other parts of Ireland at the time.
Others may just want to consume the product for entertainment or escapism as it appears to be a film that may not take itself too seriously.
Whilst it may not be obvious you may classify the audience as being succeeders as the anchor line at the top 'They had absolutely nothing, but they were willing to risk it all' could help reflect someone's own success of perhaps starting out with nothing and taking risks along the way to reach where they are now in life.
rather than being media in which we are meant to relate it may be one that is to teach about working class Dublin, its very possible that this is aimed to be at people who have not been situated with these kind of problems nor ever will, a commentary of the bleak reality of the working class to place people who could not ever have the ability to empathize with these characters in their shoes, to make them feel how they feel in a hope to bring self reflection to those who take what they have for granted. a reading of the film itself may be to critique the working class , very clearly in the poster it is representing…
I think that to understand this film and to decode its message you will have to understand or have experienced working class life. However, people of that social class may have an oppositional reading for the film if the characters do not resonate with audiences properly.