Women's Health Magazine

As specified in the name of the mag, the target audience is women. Comparing this magazine to the brand's past copies, this gives off a more positive reading because it was - and still proceeds to be - scarce for a black model to appear on the front cover. To add on, the we can create a brief profile to who the target audience may be by further examining the magazine. The mention of a mental health discussion suggests this could be aimed at the majority of women, from ages 18 or even younger, since this product was published in November 2020 specifically when the Coronavirus pandemic was still around, and lockdown was continuing to affect people's mental health because it made life unusual and difficult for them to cope with, even the feature of the discussion of accepting your body. We can range the age of the target audience to much older through the mention of sex life which the magazine assures they can give advice on how to better it, the target audience for this could be anyone in their 20-30s. Not only that, since the brand revolves around it, the feature of workout tips to losing weight suggests the target audience enjoy to stay or want to be fit.

What makes this magazine exceptional is because the majority of female models used on the front covers are normally white, the feature of the black model may expand the target audience to more diverse cultures and ethnicities. Although audience may take this as a preferred reading because they've featured a black model without an extremely slim figure (I'm aware she's still in fit conditions) some may choose to take a negotiated or even oppositional reading the magazines are still dominated by white women. In addition, they may also take the preferred reading because it advises women on how they can accept their body - but does the brand suggest you still need to workout to do so? Or audience may understand it as how working out can have a positive effect on your mental health since during the first lockdown many turned to it as a coping mechanism yet others struggled to due to mental health, therefore making this self-love advice a suitable thing.