Zendaya magazine cover

This magazine cover is targeted towards women. These women are most likely to be around the same age as zendaya so the age bracket for this magazine would be between 24 and 30. They are likely to be on average income and have interests of fashion and beauty and also may be interested in celebrities lives. Some of these women could even have a career within the fashion and beauty industry if they are consuming this. These women could come under the aspirer in Young & Rubicam's 4c's. They may use this for status as their need in life is for status and as they are driven by other's perceptions of them and respond to what others perceive as superficial such as image, appearance and fashion and as this is what the magazine seems to include they are more likely to be targeted by this magazine.

The appeals for this would be need for affiliation, if a magazine is recommending a certain product or includes things tied to their interests then they may feel happier using them because the people consuming this are driven by other people's views. Zendaya is viewed as a role model to many people, this is supported by her confidence embodied in the picture, this could encourage young girls to consume this media product. The text saying 'why she's on fire' would interest people in this.

The preferred reading of this text would be that appearance for a women is important, the use of zendaya being conventionally pretty would encourage women to consume this product to be like her and get tips on how to make themselves more attractive to society. Taking care of how you look is important and this magazine cover reinforces that through talking about how to style yourself for example.