Van Zoonen believes the media portray images of stereotypical women and this behaviour reinforces societal views. The media does this...

Judith Butlers ideas base around the ideology that Gender is a performance : its what you do at particular times , rather than...

david gauntlett presents us with the idea that whilst in the past, media created a singular, straightforward meaning for its viewers, the...

On the Zoella blog, the idea of femininity is dominated through the articles. This is through both males and females. In the photoshoots...

Lisbit Van Zoon is a feminist cultural and media theorist who has hypothesized that the gender hierarchy is reinforced by the media via...

Steve Neale states that genres may be dominated by repetition, but are also marked by difference, variations, and change. Humans is a...

Todorov believed that most stories can be slotted into 5 stages, human’s is no exception to that. Most begin with an equilibrium, this...

Stewart Hall's reception theory that says that media texts are encoded to create a certain meaning, although the audience may take a...

Barthes ideas illustrate how meaning is constructed through a series of signs which function at a level of denotation and connotation in...

Steve Neale says that a genre is constructed through repetition, but are also marked by change. Over time, genres can change and develop,...