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Media Diary: Audience Appeals

Pick two media products from two different types of media (one of which must be an advertisement) and give an outline of who the target audience is & what the appeals of the products are.

You must relate the appeals directly to the target audience.

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You must give a profile of the audience but also use Young & Rubicam's 4Cs model - this will be useful to analyse the appeals.

The Lines of Appeal handout should also be used for the advert.

You must include images or video of the advert and other text in your blogpost and you must also use the categories 'Media Diary' AND 'Year 12 Week 2'

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